Domaining Lessons Often Learned the Hard Way

There are webmasters and marketing experts who reportedly earn $10,000 a day. This may be huge earnings compared to what the average individual earns, but it’s actually meager income compared to what others are earning from their domain portfolio.

For these domain services experts, earnings of $100,000 a day are normal. If you want to capitalize on this online moneymaking scheme as well, then you’d do well to avoid the common mistakes beginners make.

Mistake #1: Getting Ahead of Yourself

Before you announce a domain deal (whether you’re buying or selling) on your social media pages, make sure the deal is already final. Never forget to put everything in writing! Once you get the deal in writing, be sure to read all the details, especially the fine print. Remember that there are people who want to keep domain purchase terms a secret for whatever reason.

You could become unwittingly guilty of breaching a contract if you post details of the sale on social media when the contract says you shouldn’t. While it’s understandable to be excited about a good deal, you should always err on the side of caution.   [Read more…]

Getting Found: Five Fast and Easy Steps to Increase Your Web Presence in a Big Way

Today’s vendors have numerous digital advantages never imagined by those of decades ago.  Digital assets not only increase brand awareness, but direct access to for-sale products and services, increasing revenue and potential for expansion.

Today’s advertising mechanizations are not a matter of knowing your ABCs as was regarding presence in the Yellow Pages.  Today’s marketers leverage offline and online platforms, growing clients’ presence within particular industries.

social network mashup top 10 all logos 610x340 Getting Found: Five Fast and Easy Steps to Increase Your Web Presence in a Big Way

What online platforms can today’s brands use to increase levels of presence?  [Read more…]

6 Ways to Better Conversion Rates

When it comes to succeeding as an online business, many people focus most of their time and effort on attracting as many people to their websites as possible. Unfortunately, just because you have hundreds or thousands of visitors doesn’t mean that you will make sales. Fortunately, to help improve your chances of making sales, here are 6 tips:

1. Become an authority figure in your niche.

It is a fact that people are more likely to buy from individuals or companies they trust, even if the product isn’t necessarily the best. To gain people’s trust, you need to first become an authority figure in your niche. To become an authority figure, you must be knowledgeable about your niche and interact appropriately with your customers.

2. Make your website easy to find.

If you sell a product or service, you need to ensure that your landing page ranks in Google (and other search engines). By using a combination of buying keywords and white hat SEO practices, you can direct traffic to the right places on your website and help your website rank. Fortunately, if you don’t care much for keyword research, you can partner with services such as SEO Works to take care of your SEO needs.   [Read more…]

Blog Advertising Networks

You don’t have to blog for long before you start thinking about monetizing—Regular blogging takes time and energy, so it’s only natural to want some compensation for you efforts. The only problem? Nowadays, the Internet is filled with so many advertising networks that choosing one is tough.

How do you know which one is right for you? Where can you find more info? What should you do? To help answer those questions, here’s a look at various ad networks and what they offer. Use this research to decide which advertising to pursue.

BlogHer

One of the most popular advertising networks for bloggers of various sizes, BlogHer caters mostly to female bloggers and/or female audiences. It has specific requirements for its publishers (posting a minimum of twice a week, keeping ads above the fold) and asks writers to sign contracts when joining. On the plus side, BlogHer is an established network with a variety of perks for its bloggers; on the downside, it usually has a waiting list for acceptance and sets standards bloggers must follow.  [Read more…]

A Guide to Making Your Blog Appear like a Website

If your website looks exclusively like a blog it might be time to change things. You might be thinking it’s time to make the switch to a classic website style. You don’t have to follow these steps if you just want to revitalise your blog. There are other ways of doing this without making such a drastic change. Here are some guidelines for giving your blog a facelift and changing the structure of your website.

Making Minor Changes

Superficial changes are those changes which the visitor sees. It could be a new background or a slightly different layout. These don’t actually alter the structure of your website. It focuses on appearances only. You can make some changes to make it seem more like a traditional website. Superficial changes are good for keeping up with current trends in web design. [Read more…]

Domain Names in the 21st Century: How Much is Too Much to Pay?

In the early days of the Internet, it was easy to get a one-word domain name that correlated to your interests. Of course, as domain names grew more popular, the one- and two-word domain names started getting bought by big companies or enterprising individuals. If you have a targeted startup, you might be looking for a domain name that has already been bought and is being resold for a large sum of money.

Here’s what you need to know about the evolution of domain names, how much you should pay, and how much they should be going for. You might not need to pay as much as you think you do.

A short name can be memorable.

There’s a reason why Twitter, Facebook, and Tumblr are successful social networks, why Mint.com beat Wesabe in terms of online money management, and why LG is known as LG and not Lucky Goldstar, its original name.

Short, catchy names are “brandable” because they are memorable and just quirky enough to hold your attention.

Your company name and domain name don’t necessarily need to be the same, but if you’re trying to build an identity around your company name, it makes sense to have that domain. [Read more…]

Keyword Targeting: Twitter’s Latest Tool for Advertisers

In order to be a successful business, you have to know exactly where to promote to reach your target audience. By using keyword targeting, you will not only find your target audience but put your product or service directly in front of their eyes as well. With such precise audience targeting, it will improve a business’ chances for success.

twitter keywords Keyword Targeting: Twitters Latest Tool for Advertisers

How Keyword Targeting Works

Keyword targeting works by allowing businesses to reach a potential audience sharing tweets that contain certain keywords. By finding these keywords, businesses can use Promoted Tweets to promote relevant products or services to reach the active audience

In order to use the feature, businesses will first have to use Ads APRI or Twitter Ads UI. With the services, advertisers that want to create campaigns with certain keywords simply have to enter the target keywords or phrases. The businesses will also be able to narrow the target audience down further by indicating device, gender, or location.

How Businesses Can Take Advantage of Keyword Targeting

Keyword targeting is very beneficial to businesses that want to find more people that may potentially become followers and buyers. For example, when using keyword targeting and Promoted Tweets, companies can reach those with relevant interests. Because Promoted Tweets are often relevant, they are less likely to be dismissed by people using the social media platform.

There are other ways of finding particular keywords to take advantage of as well. For example, you can:

  • Type keywords or phrases in the “Search” box. By using the “Search” box, you will easily be able to see recent posts containing the target keywords or phrases. It is a quick and easy way to see what is being discussed in real-time. You can also easily use this method to scout out how your competition is doing by using their business name for the “Search” option. The method is additionally an excellent way of discovering what others are saying about your business as well.
  • Keep an eye on the “Trends” list. The “Trends” list clearly indicates what is trending that day in different parts of the world. By keeping up with trends, you will be able to take advantage of certain keywords at the right times.
  • Combine other tools with your social media marketing scheme. There are a number of tools available to help you calculate what keywords to target and find relevant users. For example, Twollow allows you to automatically follow people using specific keywords (up to five for free). TweetGrid is particularly handy for finding out what keywords (up to nine) are being used in real-time. However, with so many different tools available for different tasks, you will need to do your research to discover what will work best for you.
  • Optimize your Twitter company profile. If you want other people to find you easily, it is highly beneficial to optimize your profile. By doing so, you will make it easier for people to find you by using keyword categorizing tools such as Twellow.

Learning how to use keyword targeting methods is a must if you want to narrow in on your target audience and get your message out to them.

Can Facebook Build Your Brand?

In recent years, Facebook has exploded in popularity. Millions of people now use the social media website for everything from catching up with long-lost relatives to advertising their business. While many business owners would love to leverage the power of Facebook to help get the word out about their companies, some are unsure of they should use a Facebook business page to build their brand.

Online Reputations

facebook like 266x196 Can Facebook Build Your Brand?Before creating a Facebook page for your company, you may wish to run a search for your business name on a major search engine like Google and see what comes up. You might be either pleasantly surprised or unexpectedly bothered by what you see. [Read more…]