How To: License photos for your gossip blog

Many of my clients are celebrity gossip and entertainment bloggers.  The gossip niche has been our bread and butter for many years now.  We stumbled across the category by accident really.  It turns out that in 2006, there were a lot of high traffic gossip sites that needed real technical management in order to keep growing.  Now, the category is huge.

The biggest traffic drivers  for gossip and entertainment sites are photos.  People love to click through photos of celebrities doing everything from walking the red carpet to getting their morning Starbucks.

For your average work at home gossip blogger, getting licensed images legally was always a challenge. Photo agencies like x17Online, Bauer Griffin, Getty Images, etc. can charge thousands of dollars a month for a subscription.  Exclusive photos can cost 10 times that.  For years, that made the entire concept very cost prohibitive.

Sites that were able to generate enough advertising revenue were the only sites able to afford these fees (other than major media sites).

However, in the last year, the game has changed.  There are some affordable options out there.

The Game Has Changed

Photo agencies used to have a monopoly on the paparazzi style photo market.  That’s not the case anymore.  Virtually everyone in LA and New York has a camera with them 24/7.  It’s called a cellphone. [Read more...]

Top 5 Tips for Hiring Help

When building your online business (or any business really), you’ll quickly realize that you can’t do it all yourself.  You are simply going to have to hire some help.

It does not mean you have to go out and start hiring full time employees.  However, you’ll probably need a few contract or project guru’s to help you along the way.

One of the biggest mistakes is second guessing yourself.  Once you’ve found someone you know is good for your business, stick with them.  At some point, you may hit a few bumps in the road with them, but 99% of the time, you can work them out.  See what I mean by watching Sue and Steve’s video.

0 Top 5 Tips for Hiring Help

Here’s some more tips to make the process easier.

1. Ask a buddy

Word of mouth is king these days, and so is networking.  If you are not already, get out there and make friends in the business.  Hopefully you already have a few.

Ask them if they’ve used any good people.  [Read more...]

How To Convert PSD to WordPress Template

screenshot convert psd to wordpress theme How To Convert PSD to Wordpress Template

Have you ever tried to look for step by step instructions or a quick tutorial on how to convert a PSD file into a fully functioning WordPress theme or template?

Our BlogCraving eBook will provide you with an illustrated guide in full color on how to create your very own WordPress theme.  Whether you already have a PSD design or plan to make one in the future, this eBook will show you how to get it converted into a WordPress theme quickly and easily.

Update

This eBook is now completely free!  Visit our new instructions page on how to convert a PSD file into a WordPress Theme Template with illustrations.

Now you can convert your own template designs into WordPress templates for free. Just follow these simple instructions.  This popular eBook used to be $1.99 and is now completely free.  Check it out for yourself today.  No sign up, no charges, just completely free.

Time Warner Can’t Find Google?

roadrunner cant find google 540x323 Time Warner Cant Find Google?

Apparently, Time Warner’s Road Runner Internet service is having some DNS issues tonight because it can’t seem to find Google.com.  WTF?

You can’t lookup Google huh.  Way to fall asleep at the switch boys.

Can you imagine not being able to ping Google for even 60 seconds?  I can’t even imagine how many web hits missed that adds up to.

I especially love that Road Runner’s 404 page, or page cannot be found page has advertising on it.  Nice.  Luckily in this case, they did not drop any sponsored links on it.  A cooincidence?  Lucky if it is.

Networking with other Bloggers

2873841214 c4b7d7b4b3 o 540x405 Networking with other Bloggers

Blog World Expo 2008

Being a successful blogger means more than just running your website.  You have to be part of the community if you want to truly become a name in the blogosphere.

There’s many things you can do including reading and commenting on other blogs.  The more you make yourself known to other bloggers, the more likely they are to acknowledge you on their site.

This is a fairly common practice since if doesn’t require you getting off the couch.  You can easily sit around and spend an hour a day interacting with other bloggers.  Eventually, it will begin to pay dividends.

What if there were a better way?

As much as we might try, nothing will ever beat the power of face to face interaction.  It sounds so “analog” to say, but it is true, and it will always be true.

Luckily, there are plenty of formal blogger interactions around the country.  Getting there and meeting people is the fastest way to get yourself known.

For example, the Blog World Expo is coming up in October.  It’s in fabulous Las Vegas at the convention center.  It is probably the largest blogger conference in the country.  Not only will you meet leaders in the industry face to face, but you will also come away having learned a ton.

Can’t swing the $600 – $1200 to attend?

Start smaller.  Search for a local Meetup in your area.  There you’ll meet with a small group of passionate bloggers like yourself.  Have a few drinks and a little nosh.  Your personal network will start to grow faster than you think.

Photo Credit

How To: Different Homepage and Single Post Sidebars

themes 250x385 How To: Different Homepage and Single Post SidebarsOne of the more frequent questions we get is how to have different sidebars on the inside of a WordPress blog than there are on the Homepage.  It is a pretty simple fix, but there isn’t a ton of complete instruction available for it.  So we created this tutorial.

You probably already know about your sidebar.php file that came with WordPress or the theme you’ve purchased.  That file controls your main sidebar.

Logically, you’d think all you need to do is make a secondary sidebar.  That’s completely true.  Then  you just call it into the post template.

Here is how to have two separate sidebars without widget/dynamic functionality.  (Next, we will show you how to make your secondary sidebar widget ready so you can control it in your Widgets tool.)

For this lesson, we are going to assume that you want your post pages to have a different sidebar than your homepage.  The same instructions would apply if you wanted to have different sidebars on pages too.

STOP: Before continuing, make a backup copy of all your template files.  If you accidentally make a mistake, you can restore these files.

Basic Method:

  1. Find your sidebar.php file.
  2. Make a copy of it.  Name it sidebar-secondary.php.  Your second, third, forth, etc. sidebars all need to start with sidebar-NAMEHERE.php.  That’s part of the naming convention in WordPress.
  3. Make the content changes you need in secondary sidebar file.  This is where you make the secondary sidebar different.  Whatever it is you need to be different should go in this file.  Save sidebar-secondary.php and upload it to your server.
  4. Locate your single.php file.
  5. Look for a line near the end of the file that looks like this: <?php get_sidebar(); ?>
  6. Change it to <?php get_sidebar(‘secondary’); ?> (note, the ‘secondary’ part should match the name of the new sidebar-secondary.php file).  The single quote marks ‘  ‘ are required.
  7. Save your new single.php file and upload it.
  8. Done.

UPDATE:

Illustrated instructions have been made available here.  

Enjoy. You’ve now made two separate sidebars.  You then told your single.php file (single posts) go fetch a different sidebar file than your index.php (homepage) does.  Your homepage will pull in the old sidebar.php file.  Your single posts will pull in the sidebar-secondary.php file. Note: In your sidebar-secondary.php file, you will want to remove the dynamic sidebar components.  Otherwise, your homepage widgets will also show up on your inside pages.  Look for a line like this: <?php if ( !function_exists(‘dynamic_sidebar’) || !dynamic_sidebar() ) : ?>. Only remove that line of code from the file if you do not need the new sidebar to have dynamic widget functionality.  Otherwise, if you would like to wigetize this sidebar, proceed to the next lesson.

How to make your new sidebar Widget Ready or Dynamic:

We have to do two things.  1) Register your sidebars to your WordPress backend knows you have two ready for widgets.  2) Tell each sidebar.php page which set of widgets to pull in. Here we go: 1) Find your functions.php file. 2) Look for the register_sidebar section.  It will look something like this: if ( function_exists('register_sidebar') ) register_sidebar(array( 'name' => 'Homepage Sidebar', 'id' => 'homepage_only', 'before_widget' => '<li id="%1$s" class="widget %2$s">', 'after_widget' => '</li>', 'before_title' => '<h2 class="widgettitle">', 'after_title' => '</h2>', )); It may not contain all of the lines such as ‘name’ or ‘id’.  It may not even exist at all.  In the next step, you will overwrite the old version.  If you don’t have one, you will make one now. 3) Set one will control the homepage sidebar and should be setup to look like this: if ( function_exists('register_sidebar') ) register_sidebar(array( 'name' => 'Homepage Sidebar', 'id' => 'homepage_only', 'before_widget' => '<li id="%1$s" class="widget %2$s">', 'after_widget' => '</li>', 'before_title' => '<h2 class="widgettitle">', 'after_title' => '</h2>', )); 'name' => 'Homepage Sidebar', will refer simply to the name of the sidebar that shows up on the Widgets admin page drop down list. 'id' => 'homepage_only', is a unique ID just for that sidebar set.  We will add this ID to the sidebar templates later. 4) Next, make the second set for the inside pages: if ( function_exists('register_sidebar') ) register_sidebar(array( 'name' => 'Inside Sidebar', 'id' => 'inside_only', 'before_widget' => '<li id="%1$s" class="widget %2$s">', 'after_widget' => '</li>', 'before_title' => '<h2 class="widgettitle">', 'after_title' => '</h2>', )); 5) STOP.  This is how a section inside your functions.php file should now look: if ( function_exists('register_sidebar') ) register_sidebar(array( 'name' => 'Homepage Sidebar', 'id' => 'homepage_only', 'before_widget' => '<li id="%1$s" class="widget %2$s">', 'after_widget' => '</li>', 'before_title' => '<h2 class="widgettitle">', 'after_title' => '</h2>', )); if ( function_exists('register_sidebar') ) register_sidebar(array( 'name' => 'Inside Sidebar', 'id' => 'inside_only', 'before_widget' => '<li id="%1$s" class="widget %2$s">', 'after_widget' => '</li>', 'before_title' => '<h2 class="widgettitle">', 'after_title' => '</h2>', )); 6)  Continue. 7)  Locate your sidebar.php file. 8)  Locate the line that looks like this: <?php if ( !function_exists(‘dynamic_sidebar’) || !dynamic_sidebar() ) : ?> 9)  Make it look like this: <?php if ( !function_exists(‘dynamic_sidebar’) || !dynamic_sidebar(‘homepage_only’) ) : ?> You have now told your single.php file to go look specifically for the widgets assigned to the homepage_only function. 10) Locate your sidebar-secondary.php file. 11)  Locate the line that looks like this.  If none exists, don’t worry. <?php if ( !function_exists(‘dynamic_sidebar’) || !dynamic_sidebar() ) : ?> 12)  Make the line look like this.  If you do not have this line, simply add it in the possition where you want your dynamic widgets to appear. <?php if ( !function_exists(‘dynamic_sidebar’) || !dynamic_sidebar(‘inside_only’) ) : ?>13) Upload your newly changed functions.php, sidebar.php, and sidebar-secondary.php files to your server. 14) Earlier in the basic method, we already changed your single.php file to pull in the sidebar-secondary.php file.  So at this point, you are all done. You can now log into your WordPress Admin and go to the widgets section.  You will now see a dropdown menu with your Homepage Sidebar and Inside Sidebar listed.  You can add widgets separately to each sidebar.  When you save, the changes will update on your site.

This can be a little confusing.  All it takes is one little out of place punctuation mark to crash your whole site.  If you are comfortable with WordPress, the previous intructions should get you by.  If it would be helpful to you to get some more details for each step including diagrams and images, fill out the form below.  We will send you the fully illustrated doccumentation immediately.

Images Have Great SEO Value

It’s pretty obvious that images and photos are important for your blog.  As a matter of fact, us bloggers go to pretty extreeme lengths to get great photos and illustrations.  Many of us are paying thousands of dollars a month in photo rights fees.

So why are you neglecting your photos?

Many bloggers are not as dilegant about maximizing the SEO potential of their images.  Actually, most bloggers do not realize that you can get a lot of search engine traffic because of your photos.

The obvious way occurs when other sites link to your great photos.  Clearly, that will help your SEO.

However, the images themselves can draw a lot of eyeballs, but you have to love your alt tags.  Take a look at this screencap to see what I mean.

alt tag wordpress images 540x570 Images Have Great SEO Value

When the search engines crawl your site, they are looking at your images too.  The alt tags are what Google uses to identify the subject matter of each photo.

So think about it.  If you’ve paid all this money for a great photo, don’t you want people to be able to find it?  Or what if these are great photos that you took, and no one else has them! This is how you’ll attract new visitors to your site, and you won’t have to reply soley on promotion from other sites.

Just think about how many times you’ve used Google’s Image search.  Now you’ll be a player in that space too.

Your alt tags should be just as keyword rich as your posts themselves.  Make sure to describe the photo and use the full names of the people in the photo.

There’s also a plugin called SEO Images that will at least do some of the work should you forget.  At least install the plugin to get you started.

Remember, spending a little extra time up front will pay off for you in the long run.

How to Start a Great WordPress Blog

cravingcourse wide How to Start a Great Wordpress Blog

So let’s dispense with the formalities.  I know you are probably thinking, “This must be some sort of a scam.”

I promise you, it is not.  This is free information, nothing more.  You will never be asked for a credit card number, address, phone number, etc.  Nothing.  Just you’re name and email address so we can email you each lesson.

Even your email address is safe, we hate SPAM as much as you do.  We despise it!  So you will never get any unwanted spam from us, and you’re information will never be sold.  If that still makes you nervous, you can unsubscribe at anytime…no questions asked.

BlogCraving uses Aweber to send our emails, an industry leader.  They have a zero-tolerance policy for spam.  BlogCraving would quickly get banned if we started sending you spam or unwanted emails.

Feel better now?

Here’s what you’ll get in this course:

Part 1 – Your plan of attack. How to pick your killer category, and crush it.  INSTANT!
Part 2 – Designing your blog brand. How to design your site to match your voice.
Part 3 – Site hosting. How to pick the best web host that can grow with you (cheap).
Part 4 – Getting noticed. How to get the first eyeballs on your site, plus your next 10,000.
Part 5 – Show me the money. How to generate advertising money without doing any work.
Part 6 – Tracking your growth. How to track how fast you are growing, and keep it going.

So give it a try.  You will get Lesson 1 sent to you instantly.  If you discover it isn’t something you’re interested in, you can unsubscribe with the click of a button.  You’ve got nothing to lose!  Enjoy.