The transactional cost of gathering a group of people together has gotten very low thanks to the Internet and mobile phones.
Thanks to technology, there’s virtually no cost involved with getting people together, to exchange information, and act in support or opposition of a particular common interest.
Increasingly, media is not just a source of information. It is a source of coordinating action. New media makes the process easier.
About Travis LuskSince early 2000, Travis Lusk has been involved in publishing content online. Currently, he is an influential leader in online video advertising, brand marketing, and content publishing. I addition to publishing here on BlogCraving, Travis works for a national leader the online video advertising platform space. A self professed web geek, you'll often find him combing the web on his iPad or blogging away on his Macbook. Follow on Twitter @travislusk or on Facebook at facebook.com/blogcraving.
