Most Popular Blog Subject Ever

What is the most popular blog subject ever?  What category gets the most draws the most traffic?  What topic generates the most revenue?

Answer: Whatever is the most original at the time.

Since the earliest days of blogging, the most popular sites have always been the most original.  I do not necessarily mean the most original writing, pictures, videos, or designs.  Although, that certainly helps.

The most popular blogs have always been the ones with the most focused, original subject matters.

Until the early 2000’s, there were no such thing as a “politics blog” or “tech blog.”  That meant that early political blogs like DailyKos and FireDogLake were extremely popular.  Why?  There wasn’t anyone doing it at the time.  As crazy as it sounds, a politics blog was something that would have been considered niche for a pseudo news site. 

Once political blogs started to surge in popularity, they became a dime a dozen.  In order to compete, sites like DailyKos had to continue to improve the quality of their content since they were now competing for a share of each user’s attention.

Today, all the major subject areas are saturated with sites all writing about and saying the same things.  The more niche, focused, and original your subject is, the better the chance of standing out.

It is almost impossible to launch a general interest, cooking, mommy, gossip, political, news, or sports blog and actually expect to get huge traffic.

You’ve got to take your subject layers deeper in search of originality.

If you want to start a general sports site, don’t.  Instead, pick team.  Pick a sports town.  Pick a player.

The more niche you are, the easier to make a name for yourself.  The tent will be much less crowded while you get up and running.  This will help you actually get the initial traction you need to build an audience.

Speaking of audience, don’t be afraid that being too niche will limit your audience.  First, you would be surprised how many people are searching specifically for content related to that niche.  Secondly, users appreciate a site with clear focus.  They like it so much that they come back often.

Overall, it doesn’t matter what subject matter you are passionate about, just pick one.  Then, dig deep. Take ownership of your own little corner in that subject.

Be original.  Do it well.  The traffic will follow.

About Travis Lusk

Since early 2000, Travis Lusk has been involved in publishing content online. Currently, he is an influential leader in online video advertising, brand marketing, and content publishing. I addition to publishing here on BlogCraving, Travis works for a national leader the online video advertising platform space. A self professed web geek, you'll often find him combing the web on his iPad or blogging away on his Macbook. Follow on Twitter @travislusk or on Facebook. Also, check out his photography on SmugMug.


  1. incorrect says:

    ‘Be original.  Do it well.  The traffic will follow’
    I keep doing it but my blog is not popular. :( 

    • When starting out, you will have to “seed” an audience.  Then once you do have regular traffic, you can “curate” it.

      Start by heading to other sites in your niche.  Post thoughtful comments on those blogs, sites, and forums.  Dont be spammy and self promoting.  Post actual, thoughtful responses.

      Do the same on Twitter and Facebook.

      Then reach out to site owners in your niche (after you’ve made some posts/comments) and start up a relationship.  Submit some guest posts:

      Or ask those site owners to tell you what they think about something you’ve written or done on your own site.  You’d be surprised how willing people are to help out.

      • Peter Jennings says:

        That’s right Travis. It’s all about networking. Just as we did in the old days of business before the digital age, yes I am a dinosaur, if you wanted your message to be heard, the more like minded people you knew to help get your message out, the more people heard it. The same can be said for websites and bloggs, the more you link your message to similar ones like you have the more people will hear and see it.
        Cheers and Good Luck

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