Using WordPress for your content management system is not only smart it’s recommended by most SEO Experts. In order to rank well today in Google you need to have a blog and a powerful way to manage that content. WordPress is close to prefect out of the box but there are still things you need to do.
If you are adding a new blog it is recommended to add the blog as a subfolder and not as a subdomain. A subdomain is considered a new domain and will not carry the weight of your existing page. Nor will you give your website the added bonus of links and content pages if you use a subdomain.
Subfolder: domain.com/blog/ (preferred method)
Tags & Categories
Once you have your blog installed and are ready to go you need to think about duplicate content and how you can prevent that. The biggest problem with WordPress is the categories and tags it allows you to create.
If you have a large website with thousands of pages of content most of the time tags will help improve your SEO. This creates additional pages that have keywords as titles. The problem is when you have a smaller blog and not enough articles it creates pages with almost identical content. Duplicate content is bad for SEO and will actually hurt your ranking potential in Google.
The same thing that happens with tags also happens with category pages. Category pages can be near identical to tag created pages and can harm your SEO efforts.
To help solve these issues I recommend to all my clients to use the All in One SEO Pack. This is a powerful plugin that has many features with the most useful is the ability to “no-index” tags or categories. It is highly (do it) recommended you install this plugin and set up your blog to not allow search engines to index your tag pages. This feature alone will solve most of your on-site SEO issues with WordPress.
Tip: When you categorize your blog post remember not to select too many categories for each blog post. I always recommend one category. If you start selecting several categories for each post then you run the risk of creating more duplicate content. [Read more...]