There comes a time in every business owner’s professional life when they realize that site they had put together back in 1996 is now worthless. Let’s face it, by today’s standards, it sucks. Maybe it’s even worse, and you don’t have one in the first place.

What stopping you? I know, sometimes it feels like what isn’t stopping you. Everything these days is driving your cost of doing business up.

Luckily, your website shouldn’t be something that weighs your business down. As a matter of fact, with a minimal investment, you could turn that old site of yours from an eyesore into a revenue generator.

How? Well, I’m going to share some more tips and advice, so bookmark this page. You’ll want it later!

First, let’s kill one of the biggest myths I hear all the time: “I don’t need a great site because I don’t sell my products/services online. So what does it matter?”

Besides being flat out wrong, what’s frustrating about that comment is the hint of laziness behind it. Most business owners know full well that they need to have a respectable website if they want to be taken seriously in the marketplace.

“It costs too much to have a good site.” Wrong.

This is what derails most well intentioned business owners. Admittedly, they aren’t that technically savvy, so they feel vulnerable to sleazy coders out there. To avoid that, they end up approaching huge site building firms for something that is fairly simple. Consequently, the price-tag ends up being prohibitively high. So, that “web idea” gets put back on the shelf again until next year.

The fact is, you can get great web development services, you just need to know where to look. [Read more...]