If you are sick of hearing about social networking, join the club.  However, there is real value in the traffic that it can generate for your site.  Does that mean you need to add social networking buttons to your blog or website?

Probably.

But don’t go crazy.

You should care about the traffic that can be generated by social networking sites to your blog.

The value of having the little buttons or chicklets on your blog or website is going to be tough to measure.  Sure, there are some free service like Share This that allow you to track the number of clicks the social networking buttons get. That’s all great to know.

At the end of the day, what you really need to know is how much traffic back to your site is generated thanks to these buttons.  It is much harder to track the entire traffic path. [Read more...]