Whether you are trying to promote your business, your cause or anything else, you will find that one thing that you absolutely need is a website. While many people consider that it is enough to have a presence on places like Facebook, there needs to be a place where people can get all of the information that they need about you right away.
When you need a website, it is very tempting to pick up a free WordPress template, but the truth is that it is always better to invest in a bespoke website, that is, one that is made especially for you.
Take a look at the other websites that are in your field. Once you start looking around, you’ll find that just about everyone is using the same, rather small set of WordPress templates! Some hide it better than others, but when you get right down to it, there are more and more sites that are simply taking their template from WordPress whole cloth.
Now that you have noticed it, you will also note that this creates a look where their sites all have the same appearance. When you are told that you need to stand out to get your business or cause of the ground, this is the last thing that you want!
If you are a unique cause or a unique business, chances are very good that you need some unique functionality.
For example, if you are an artist, you need to have a gallery setup for your work. You need to have a space where people can page through a number of images, and these images need to be set up clearly and simply. WordPress does not offer this kind of functionality. Think about what you need your customers or interested parties to see.
A bespoke website gives you a great deal of freedom when it comes to design. [Read more...]